Prepared for A14 Management
A structured review of a14management.com. What works, what should change, and where the brand can move closer to a Formula 1 standard of presentation.
Executive summary
The website is present, but it is not yet performing at the level A14's roster deserves. It looks functional, but it lacks the movement, consistency, and brand presence expected in the F1 paddock.
A14 Management develops young talent from karting through the professional ranks, founded by two-time Formula 1 World Champion Fernando Alonso. The recommendations below are grouped by page. The priorities are to bring the brand palette forward, add consistent motion, unify photographic treatment, and rebuild desktop layouts so the site no longer reads as an enlarged mobile view. Use a shared header and footer, keep the language clean, and make every page feel connected.
These observations apply across the whole site. They set the tone for everything else.
The presentation is static. There is little motion, interaction, or hover behavior anywhere on the site. For a Formula 1 audience, motion is expected.
Photography alternates between black and white and color without a governing treatment, reading as inconsistency rather than intent.
Brand color is largely absent. The identity present in the A14 mark does not carry into headers, section breaks, buttons, or details.
Several pages read as a mobile layout scaled up to desktop. Desktop compositions need clear hierarchy, asymmetry, and considered grids.
Header and footer styles vary from page to page. A single shared system builds consistency and trust.
English and Spanish content is mixed on the same pages, including two stacked contact forms on the homepage. Copy contains errors, and the brand name appears inconsistently within the same text.
Findings by page, in the order a visitor meets them.
Homepage
The opening section is static. Video footage should anchor it and set the tone for the site.
The "[BUTTON LABEL]" button in the opening section leads to a broken destination.
The read more control in the Services block is cut off on some screen sizes.
The Partners section is flat, without movement or color.
The Social Wall is a set of static links to old posts. Pulling the feeds in live would keep the page current without anyone having to maintain it.
Pilotos
Driver descriptions and text get lost on the page.
Profiles lack the structure expected of a management roster: age, current team, and social channels presented alongside each biography.
The flow of the page holds, but the presentation undersells the drivers.
Media
The page is photography only. It should carry a mix of video and photography, with hover states and interaction, so it feels alive rather than archival.
Treat this page as a window into the team and community, not a gallery dump.
Contact
The page is broken and does not route anywhere. It should be rebuilt as a real contact surface with a form, direct email, office locations, and social links.
Inicio
The page flows, but lacks the life and distinction the rest of the brand carries.
The work proposed to bring the site to the standard at which the brand operates.
Define a consistent photographic treatment and apply brand color deliberately across the site. Unify header and footer styles across all pages. Establish a motion language of transitions, hovers, and reveals, applied consistently so the site feels alive without feeling busy.
Rebuild the opening section around video footage. Restructure the section flow into a cohesive, intentional desktop composition. Repair the broken button link and the cut off Services control. Redesign the Partners section with movement. Replace the Social Wall with a live social feed integration.
Redesign driver profiles with a structured format: name, age, current team, social channels, and biography, presented so each driver reads clearly and individually.
Rebuild the page as a mixed gallery of video and photography with hover effects and interaction.
Repair page routing and consolidate the bilingual forms into a single, correctly routed contact experience.
Complete a full link audit and repair. Review copy for language consistency and errors. Review responsive behavior so desktop and mobile are each considered layouts in their own right.
Points requiring input from A14 Management before the relevant work is finalized.
How and when the driver roster is updated, and who owns those updates.
Direction for the social presence: which channels the live feed should draw from and how it will be maintained.
Timeline and investment will be confirmed in the accompanying proposal once the scope above is agreed.